snkillo.blogg.se - Best software enterprise account management planning tools

Provides a more Peer-to-Peer level role with senior leaders in their accounts when today’s lack of depth of internal senior leadership makes ongoing “peer-to-peer” exchanges more challenging.

Appropriating a clearer title and level of empowerment (may also include higher grade level positioning) to establish and maintain senior level account relationships within their accounts, as well as enable internal initiatives.

The most significant advantages of the title of SAM (Strategic Account Manager) often include: Many organizations already have some account managers who may function very similar to what we are referring to as a Strategic Account Manager. What is most important is that differentiation of role from a traditional account manager is positioned to best serve the organization, as well as those accounts deemed as “strategic”. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager). Greater clarity on title and role within the formalized program often benefit all account managers including the top achievers. The role “Strategic Account Manager” (SAM) itself helps clarify a need for differences based on the outcomes of an organization’s account segmentation exercises. There are however, differences between the role of a traditional account manager and today’s strategic account manager in many organizations.

They often need little guidance and development however additional development, and exposure to new ideas, processes, and skills are usually welcomed. These are often the top achievers in the organization.

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management.